Mum earns $121k, only works two hours a day

  • Home
  • Mum earns $121k, only works two hours a day
Charlotte Jones with partner Dael Baxter, 33, in Ibiza where it all began.

Mum earns $121k, only works two hours a day

  • October 11, 2018
  • By Admin: Robert Buck
  • Comments: 00

A MUM has revealed how her passion for designer shoes turned into a $121,000-a-year business … and she only works two hours a day.

Charlotte Jones, 30, fell in love with high-end shoe brand Louboutin — loved by celebrities including Kate Moss and Beyonce — when her partner bought her a pair as a gift.

She wore the black heels into the ground and, after booking a holiday to Ibiza three years ago, she realised they were so battered she needed a new pair.

But she didn’t want to pay the hefty $1386 price tag for new ones and was worried getting them from eBay would mean she ended up with fakes.

This sparked an idea and she opened her own shoe website specialising in unworn and unwanted Louboutins at a fraction of the cost.

Charlotte now runs her own online shop — loveluxe.co.uk — from her home in Barnsley, South Yorkshire in the United Kingdom.

Charlotte with stepson Jack, 11, and daughter Anyssa, seven and baby daughter Briseis, three months. Picture: Triangle News

Charlotte with stepson Jack, 11, and daughter Anyssa, seven and baby daughter Briseis, three months. Picture: Triangle NewsSource:Supplied

She says more women should have the confidence to set up their own businesses doing what they love.

The 30-year-old spent a year learning how to properly authenticate the shoes, named after high end French stiletto creator Christian Louboutin, who has been designing women’s heels since 1991.

It means you can get a pair of Louboutins for as little as $216.

Her earnings now trump her partner Dael Baxter, 33, an internet marketer who helped her set up the business officially last year.

It means she can stay home with stepson Jack, 11, and daughters Anyssa, 7, and Briseis, 3 months.

Charlotte was obsessed with designer shoes, especially Louboutins.

Charlotte was obsessed with designer shoes, especially Louboutins.Source:Supplied

Charlotte has now sold upwards of 400 pairs of Louboutins and celebrity fans include glamour model Chloe Khan and reality star Jodie Marsh.

She also sells other high-end designer gear like Chanel and Alexander McQueen.

But her real passion is still Louboutins. She now has a network of private sellers, many with collections in the hundreds.

Most of the time the shoes she sells are boxed and unworn, with their owners being given so many pairs by partners and husbands that they simply can’t wear them all.

The part-time job allows her to fit in raising a family and working from home.

The part-time job allows her to fit in raising a family and working from home.Source:Supplied

“It’s hard to believe, but there are ladies out there with hundreds of pairs and many of them aren’t even fussed,” Charlotte said.

“I contacted some private sellers and managed to get two or three pairs at less than half the price.

“I just thought ‘There’s a market for this.’ It started as a hobby and then just snowballed.”

Charlotte never refurbishes the shoes — in fact she doesn’t have to as there are so many unwanted pairs out there which have never been worn.

The shoe-aholic claims she works just two hours a day on average. Picture: Triangle News

The shoe-aholic claims she works just two hours a day on average. Picture: Triangle NewsSource:Supplied

Part of the job is driving hundreds of kilometres to pick up pairs from across the country and her car is often crammed full of Louboutin boxes.

As well as selling the brand, she also has her own collection of 11 pairs — including her first ever $857 Irizas — but says her tastes are always evolving.

Her aim was to allow women just like her the opportunity to be able to afford a pair of designer shoes without having to fork out for the huge price tag, which for many was unaffordable.

She even offers prospective purchasers credit if they need it as well as a 14-day return window.

Charlotte first came up with the idea while on holiday in Ibiza after wearing down the heel on her favourite shoes. Picture: Triangle News

Charlotte first came up with the idea while on holiday in Ibiza after wearing down the heel on her favourite shoes. Picture: Triangle NewsSource:Supplied

Charlotte said: “A lot of the shoes are brand new, the ladies have been bought them as gifts and they don’t fit or they don’t like them.

“You’d be amazed, some women have huge collections and they never wear them.

“Every lady should be able to buy a pair of high end shoes.”

And she added: “I don’t make too much of a profit. I try to keep the price as low as possible.

“A lot of them are only past season and they’re half the price.

“One of my main sellers, her husband worked in London and he’d bring her back Louboutins every weekend and she wasn’t that bothered about them. She had hundreds of pairs so she just got rid of them all.

Charlotte Jones with partner Dael Baxter, 33, in Ibiza where it all began.

Charlotte Jones with partner Dael Baxter, 33, in Ibiza where it all began.Source:Supplied

“I love helping people get a beautiful pair of shoes.”

Before, Charlotte was a part-time debt collector for a mobile phone company but couldn’t see her job going anywhere.

Now she works just a few hours a day around childcare and the school run.

“It fits perfectly with motherhood,” she admits. “I’ve got three children and I work from home. It’s easy. It’s a great job if you want flexibility.

“I used to work part-time but I can now make on one item what I made in a month before.

“I enjoy it as well. I love shoes and bags so it’s perfect for me.

“I’d definitely encourage other women to consider this job. Just try it, if it doesn’t work it’s not the end of the world.

“I’m living a very nice lifestyle and I’m not in an office for eight hours a day doing a job I hate.

“My motto is work smart, not hard.”

Leave Comments